No-show and missed-call calculator

What is the phone costing you?

Not our averages — your lesson price, your after-hours calls and your own no-shows. We do not tell you what a no-show is worth on average, because we have not verified that number and you already know yours. The card fee and our own fee are subtracted, because a number that leaves those out is a sales pitch, not a calculation.

Your numbers

Price of one lesson

What one behind-the-wheel hour costs. If you mostly sell packages, use the per-hour price inside the package.

Enquiries a week that arrive after hours

a week

Voicemails, missed calls and form submissions that land in the evening or at the weekend, when nobody picks up. Count last week if you are not sure.

Of those, how many would book on the spot

Not all of them — some you win anyway when you call back, some were never serious. This is only the share you lose today because they had to wait.

No-shows a week

a week

Booked lessons nobody turned up for, and late cancellations you could not refill. The instructor and the car stood there either way.

Of those, how many a reminder would stop

A reminder does not fix the student who changed their mind. It fixes the one who forgot. Set it low if you already text them yourself.

Weeks a year you teach

weeks

Take off holidays and the quiet stretch. Most schools are somewhere between forty and forty-eight.

What that is worth a year, today

Lessons lost to the wait—

Lessons lost to no-shows—

Not earned—

With a site that books and reminds

Recovered lessons—

Card processing (2.9 % + $0.30)—

Our fee—

Left over, first year—

—

more in your account in the first year, after our fee and after the card fees.

Lessons that stop being lost: —
What you pay us: —
Pays for itself after: —
Every year after the first: —

Ask for a demo of your school Open the dashboard

What is in the number

Every assumption, written down

A calculator that hides its assumptions can produce whatever number it likes. Here are ours, including the ones that work against us.

What we subtract

Our own fee comes off the total

The setup fee lands in the first year and the subscription in every year. Both are taken off before we call anything a gain. The card fee is there too — it goes to Stripe, never to us. If what is left is negative, the page says so in plain words.

What we refuse to assume

We do not tell you what a no-show is worth

You will see figures quoted around this industry — so much lost per instructor per day. We have not verified any of them, so we are not going to build your decision on one. Every number above is yours, and the only thing we compute is the consequence.

What we do not count

No made-up upside

No extra students because the website looks better, no higher prices, no “SEO uplift”. Only two things move: enquiries that can book instead of waiting, and lessons a reminder saves. If the site brings more than that — and it usually brings some — that is on top and not in this number.

Where it is conservative

A recovered lesson is counted once

A student who books a first lesson because they could do it at 10pm usually buys more than one. We count the first and stop. Packages, repeat lessons and the road-test rental are all real and none of them are in here.

Not tax advice and not an offer. Sales tax and any state licence cost are left out, because they are the same either way. The domain (about $12 a year) is paid by you to the registrar. Prices are in US dollars.