A parent decides at 10pm that this is the week their kid learns to drive. Right now they leave a voicemail and wait for you to call back tomorrow — and a good number of them don't wait. We build the booking website for your school, on your own domain, with your own payment account, and we keep it running every day.
Rather see it first? Open the dashboard yourself — no signup, nothing to install — or look at a finished example: a school where each instructor has their own car or two instructors sharing a fleet. Then work out what the missed calls are costing you.
The same enquiry, two routes
Nothing here is about a commission, because nobody is taking one from you. The number that moves is simpler than that: whether the lesson gets booked at all.
Voicemail and a callback
Nothing was lost through a fee. It was lost through a fourteen‑hour gap.
Your own website
The money goes to your Stripe account. It never passes through us.
The gap is not the point. The evening is. Most of the parents who find you are not looking during your office hours — they are looking after dinner, once the kid is done with homework.
How many of those you actually lose is a number only you have. Put your own lesson price and your own missed calls into the calculator and it works out what the website has to earn back — our fee subtracted, no invented growth. For a small school with a quiet phone it may well come out against us, and it says so.
What you get
Most booking software does not know what a driving lesson is. It knows appointments. A lesson takes an instructor and a car at the same time, for a length of time the student picks, out of hours that instructor actually works.
A parent picks the day, the length and the instructor, and pays by card. No account to create, no callback, no “we'll get back to you”.
Book an instructor and their car is gone too, automatically. Two lessons can run at once if two instructors are working — and none can if only one is.
Each instructor has their own schedule. The site offers only the hours somebody is actually working, so it never sells a lesson you cannot teach.
Sell ten hours up front — at the counter or over the phone — and the site keeps the ledger from there. Students see what they have left and book the hours themselves; siblings can share a family package if you allow it.
Everyone who books gets a personal link. No password, no account — they open it, see their hours, and book or cancel without calling you.
Sent automatically to the student and the parent, in your school's own time zone. This is the part that moves the no‑show number.
Marked from the phone, at the curb. Without it you cannot show anyone — including yourself — what the no‑shows are actually costing.
Students, lessons, hours, packages. Whatever you keep your own records in, you keep it — without typing anything twice.
Instructors, cars, prices, packages, hours. You change them; we are not a ticket you have to open to fix a typo.
How it works
From what is already public: your name, your photos, your lessons, your prices. You look at a working website, not a slide deck. This costs you nothing and commits you to nothing.
Prices, lesson lengths, which instructor drives which car, when each of them works. Two rounds of changes are in the setup fee; in practice it is usually one.
You buy the domain, you open the Stripe account. Both are yours from the first minute, which is the whole point — see below.
Hosting, updates, backups, security. Changes and support the same business day.
What is yours
Every part of this that matters is registered in your name, not ours. That is not generosity — it is the only arrangement that makes the rest of the promises believable.
Your domain
yourschool.com
Bought on your card, in your name, at a registrar you choose. We configure it. If you leave, you point it somewhere else and nothing of yours moves.
Your payment account
Stripe, in your name
Parents pay you. The money lands in your Stripe balance and goes to your bank. It never passes through an account of ours, and there is no technical route by which it could.
Your students
Export any time
Names, lessons, hours, packages, attendance — all of it exports to CSV whenever you want, without asking us.
Not a listing on our site
yourschool.com, not us/yourschool
We are not a directory and we do not sell you traffic. Nobody comparison‑shops driving schools on a marketplace; they search for one near them and pick one that answers.
Pricing
No bands, no per‑instructor charge and no percentage of a booking. A school with two instructors working full weeks is not worth less to us than one with six standing around, so we stopped pretending the headcount is the thing to charge for.
Everything
Any number of instructors and cars
$10–$20/ month
plus $200–$300 once to build it
the same price at two instructors or ten
One-time setup fee. Covers the design, loading your lessons, prices, instructors, cars and working hours, configuring the domain and the payment account, and two rounds of changes. What decides $200 or $300 is the size of the job, and you know the number before you pay anything. The setup fee is invoiced once you have approved the website and is non-refundable; the subscription can be canceled at any time and is invoiced up to the current month.
$200 to $300 once to build it and put it live, then $10 to $20 a month. There is no annual contract and no minimum term — if you leave, we invoice up to the current month. The monthly fee keeps the site running: hosting, the security certificate, backups, updates, and anything that breaks, fixed the same business day. The everyday changes — a price, a lesson, an instructor's hours — you make yourself in the dashboard, which is why it is there. Prices are in US dollars and are what you are invoiced: we add no sales tax and no VAT. The domain (about $12 a year) you pay directly to the registrar, in your own name. Stripe's processing fees are charged by Stripe and never pass through us.
What we do not sell
Driving instruction is a licensed trade and every state runs its own paperwork. We are not going to pretend a booking website solves that, because the first time it didn't you would be the one holding it.
Not included Certificates of completion, state reporting, DMV submissions, curriculum hour tracking for licensing purposes, instructor certification records.
What we do instead Everything the site records — every lesson, every student, every hour used, who showed up and who didn't — exports to CSV whenever you want. Whatever system your state requires, you feed it from that instead of typing it twice.
Why we say it here Because it is the first question in almost every conversation, and it is a much better answer before you have paid us than after.
What else you could do
We are not the only way to solve this, and two of the three are cheaper than us. Here is when each one is the right answer.
The kind that books haircuts and dentist visits. Cheap, mature, and it will take a booking.
Where it stops: it does not know that a lesson needs an instructor and a car at once, it has no concept of a package of hours, and it does not build you a website — you still need somewhere for the parent to land.
Right answer if: you already have a website you like and one instructor with one car.
Built for this trade, and they go much further than we do: state reporting, certificates, curriculum hours, multi-branch payroll.
Where it stops: the price and the setup are built for schools several times your size, and most of them do not give you a public website at all.
Right answer if: you have more than a handful of instructors and the compliance paperwork is your real problem.
A website with your brand on it that also runs the schedule, for $200–$300 to build and $10–$20/month. Instructors and cars, packages, reminders, attendance, CSV out.
Where it stops: we do not touch state compliance, and we say so above.
Right answer if: you have two to six instructors, no website worth the name, and a phone that rings after hours.
We have deliberately left prices off the other two columns. Their pricing changes, ours would be second‑hand by the time you read it, and a competitor's number quoted wrong is the fastest way to lose your trust. Look them up — if one of them fits you better, take it.
What the subscription covers
A website is not a thing you buy once. Most of what goes wrong with one goes wrong quietly, months later.
Questions
Get in touch
Send us your current website, or just your Google listing, and we'll build a demo with your photos, your lessons and your real instructors, so you can see how it would look before deciding anything. No commitment and no cost.